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Research papers

Magazine contents and the needs of different sociological segments of readers

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Vittorio Liberanome, Gilberto Valentini
June 15, 1976
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Citation

Liberanome and Valentini (1976a, June 15). Magazine contents and the needs of different sociological segments of readers. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/magazine-contents-and-the-needs-of-different-sociological-segments-of-readers


Research papers

Magazine contents and the needs of different sociological segments of readers (Italian)

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Vittorio Liberanome, Gilberto Valentini
June 15, 1976
×

Citation

Liberanome and Valentini (1976a, June 15). Magazine contents and the needs of different sociological segments of readers (Italian). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/magazine-contents-and-the-needs-of-different-sociological-segments-of-readers-italian-


Research reports

Qualitative research on Project Jupiter

Project 'Jupiter' is a pseudo-alcoholic (2% level) softdrink for the 12-15 year-old market. These concepts were available as pulse slides, packs, andproduct descriptions. The general purpose of this research was to test theseconcepts prior to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research on Project Jupiter. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-jupiter


Research reports

Qualitative research into Jif cooking aids

Colman's are considering developing a range of new cooking aids along the same lines as Jif Lemon, and have produceda range of concept boards depicting four line extensionsfor Jif. The specific objectives of the research were:1. To assess the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research into Jif cooking aids. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-jif-cooking-aids


Research reports

Munchmallows: Qualitative research on new product size and pack

United Biscuits has developed a form of Munchmallow whichis smaller than the existing product but still larger thanJacobs. It is proposed to market these in packs of eightat 20p. It is proposed that they should still be foil-wrappedbut presented in a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Munchmallows: Qualitative research on new product size and pack. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/munchmallows-qualitative-research-on-new-product-size-and-pack


Research reports

New product development for men's hair care

This research was designed to look closely at men'sattitudes to their hair in order to help create newideas and opportunities for men's hair care products.The specific objectives were:1. To probe deeply into the nature and form ofinhibitions in this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). New product development for men's hair care. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/new-product-development-for-men-s-hair-care


Research reports

Exploratory qualitative research into the market for a lemon juice drink

Rose's have decided not to develop Rose's Lemon Juice as acooking additive, but to concentrate its potential asa real-fruit drink for the following reasons:1. Rose's reputation for 'adult' products,particularly Lime Juice; 2. A general familiarity...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Exploratory qualitative research into the market for a lemon juice drink. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/exploratory-qualitative-research-into-the-market-for-a-lemon-juice-drink


Research papers

Atlas Copco Airpower compressed air dryer survey

Atlas Copco Airpower, one of the 3 product companies of the Atlas Copco group is responsible for the development, design, production and the marketing of compressed air installations on a worldwide basis. In 1972 a market survey was done to...

Catalogue: Seminar 1976: International Market Research
Author: J. Enthoven
April 1, 1976
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Citation

Enthoven, J. (1976a, April 01). Atlas Copco Airpower compressed air dryer survey . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/atlas-copco-airpower-compressed-air-dryer-survey-


Research reports

Research report on idea generation for H.J. Heinz Ltd.

A previous qualitative research exercise conducted onbehalf of H. J . Heinz Ltd indicated potentialopportunities for products offering greater convenience to the housewife in cooking preparation.Accordingly, in order to capitalise on this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Research report on idea generation for H.J. Heinz Ltd.. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/research-report-on-idea-generation-for-h-j-heinz-ltd-